Yes, Good product feed optimization Do Exist
Easy Insights – Smarter Conversion Tracking and Omnichannel Attribution for Performance-Oriented Marketing
In the current data-driven marketing world, tracking buyer paths and measuring performance across multiple platforms is essential. Tracking conversions and omnichannel attribution empower marketers to precisely assess which campaigns, channels, and touchpoints drive real results. Easy Insights software provides advanced analytics and automation tools developed to help businesses simplify their marketing data, optimise ad spend, and execute smarter strategies in a GDPR-ready way.
The platform simplifies multi-source data management by merging metrics from various advertising, CRM, and analytics tools into a centralised dashboard. Whether you’re managing multiple campaigns across LinkedIn, Meta, and Google Ads, EasyInsights ensures comprehensive visibility of performance metrics while removing data silos and reporting delays.
Advanced Conversion Tracking and Attribution
EasyInsights helps marketers to go beyond basic click tracking by offering precise conversion monitoring across all interaction stages. It lets teams to measure conversions that happen both online and offline, such as purchases, sign-ups, and leads—ensuring every meaningful customer action is recorded.
With comprehensive cross-platform attribution, businesses can understand which channels truly contribute to conversions. Instead of giving full credit to the last interaction, attribution models such as linear, U-shaped, or data-driven approaches allocate credit more accurately across multiple touchpoints. This helps marketers to distribute budget more effectively and improve overall ROI.
The integrated attribution framework also helps brands uncover hidden patterns in customer pathways, allowing for data-informed campaign optimisation and actionable performance insights.
Server-Side Tracking – Accuracy Meets Privacy
As browser restrictions and privacy regulations evolve, traditional cookie-based tracking methods are becoming ineffective. EasyInsights addresses this challenge with backend tracking, which ensures precise data capture while maintaining user privacy.
Unlike front-end methods that rely on cookies, server-side tracking gathers and processes event data directly from servers, reducing data loss from ad blockers or tracking prevention mechanisms. This ensures more precise attribution and compliant data handling—critical for businesses operating under global data protection frameworks.
By adopting server-side tracking, companies can stabilise their analytics setup and maintain consistent insights even as the digital landscape shifts toward data-restricted conditions.
Automated Product Feed Optimisation
For e-commerce brands, catalogue optimisation plays a pivotal role in improving ad performance and visibility across platforms like Google Shopping, Meta, and marketplaces. EasyInsights simplifies this process by cleaning, categorising, and enriching product data to ensure that every listing meets advertising standards and search relevance criteria.
Optimised feeds raise click-through rates and conversion rates by delivering accurate, high-quality information to potential customers. Additionally, EasyInsights allows marketers to dynamically update inventory, pricing, and product attributes—removing manual errors and ensuring real-time accuracy across multiple channels.
This automation not only reduces time but also improves campaign profitability by ensuring that ads are always targeting the most relevant users with the right product data.
Cookieless Tracking – The Future of Marketing Analytics
The marketing industry is transitioning toward a privacy-first approach, where third-party cookies are being phased out. EasyInsights pioneers this transformation with robust cookie-free tracking solutions that allow marketers to continue capturing meaningful insights without compromising privacy.
By leveraging direct audience data and modern tracking signals, the platform allows for effective audience measurement and conversion attribution even in cookieless environments. This ensures that businesses can sustain measurement accuracy, refine campaigns, and make informed decisions despite regulatory and technological changes.
Cookieless tracking server-side tracking through EasyInsights also improves transparency, giving both advertisers and consumers assured clarity in how data is managed and used for performance measurement.
Why Businesses Choose EasyInsights
Businesses across industries prefer EasyInsights for its ability to bring together marketing intelligence, streamline reporting, and drive accurate insights across all marketing platforms. By combining conversion analytics, multi-channel attribution, server-side tracking, product feed optimisation, and privacy-safe analytics in one solution, the platform empowers marketing teams to focus on strategy rather than manual data operations.
Key benefits include:
• Centralised data management from all ad networks and analytics tools
• Real-time privacy-compliant tracking and reporting
• More efficient budget allocation through accurate attribution models
• Improved data accuracy with server-side and cookieless technologies
• Streamlined optimisation of product feeds for better e-commerce performance
Summary
In a landscape where privacy regulations are becoming stricter and data fragmentation is increasing, EasyInsights stands out as a powerful solution for marketers seeking clarity and precision. Its integrated capabilities in conversion tracking, multi-channel attribution, server-based data capture, and privacy-first analytics ensure that businesses can sustain marketing insights and adjust confidently to future changes. With automation, accuracy, and privacy integrity at its core, EasyInsights enables marketing teams to turn insights into strategy and achieve long-term growth.